Get Publicity for Yourself

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Jeff Altman, The Big Game Hunter discusses presenting yourself as an expert and the service that will help you do so.

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A lot of people think publicity.. That's not in my league. There's nothing I can really do to interesting newspaper, reporter or magazine in me. In point of fact, you're wrong. Let me show you how to find out.

There is a service available called, Help-a-Reporter-Out, that you can find at helperreporter.com.

This was started years ago by on man named Peter Shankman as a way of providing an email list 2 people about stories that reporters were working on that they needed help with. He since has sold the list and it is now being managed by different firm. The concept is still the same.

You sign up. 3 times a day you get an email from them. Most of the topics available are not going to be appropriate for you. There will be ones that are. I have appeared on many different sites and in many newspapers as a result of responded to questions the reporters have had about job hunting or hiring. That's my area of expertise, quite obviously.

You have yours. If you start thinking, "I'm a mortgage broker. What are they going to care about?" Let me tell you a lot of these things are going to relate to you. You can also segment the list so you are getting only topics that are appropriate for you.

Again, go to helpareporter.com, fill out the questionnaire, start subscribing. Responding to most of these inquiries when you do... 5, maybe 10 minutes. You can take 5 or 10 minutes to create publicity for yourself that will help you not just simply in this job search, but positioning yourself as an expert for years to come.

You'll wind up in recruiter searches because they are all looking at Google and other search engines for ways of identifying people who are thought leaders. Start working with helpareporter.com and get yourself out there.

Jeff Altman, The Big Game Hunter is an executive job search and leadership coach who worked as a recruiter for what seems like one hundred years.

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