The question for today is:
How can I get a job from LinkedIn?
I want to start by saying that there are almost as many ways to find the job on LinkedIn as you can possibly imagine.
I can’t cover every possibility but I want to set a framework for you.
My friend, Perry Newman, once said on the show that resumes off when you want to be the hunter. LinkedIn is for when you want to be hunted. I want you to hear that. Resumes are for when you want to be the hunter. LinkedIn is the place where you want to be hunted.
Resumes are for where you are in the proactive mode. LinkedIn is for inviting people to contact you. You have to think from that mindset.
Here are a few ways to do it:
1. Your profile has to be SEO optimized.
What do you mean by that? It’s not going to be like I’m going to have header tags on my WordPress site, right? No, of course not. What it does mean is that you have to create a profile that is keyword rich for the function that you perform and the ski (Miami, Florida, for example lls that you use in order to perform the job.
What do you mean?
I used technology as an example. If you are a Java developer, just to pick a simple function here, you want your resume and LinkedIn profile to be keyword rich with anything to do with Java, you wanted to be repeated multiple times in each function, you want to talk about money. You help your organization make or save doing what you did, the impact of what you did. If you’re not quite sure how to execute this, go to indeed.com, search for job that you would be interested in, look for the keywords and how it is languaged there (recruiters, both corporate and third-party are using longtail keyword searches in order to narrow the scope.
As I record this, there are over 400 million people on LinkedIn). So you narrow it by geography (Miami, FL, for example) and you have narrowed it down to 450,000 people with a particular skill set– – Java.
So start thinking in terms of longer than that, such as the particular applications you worked on, the frameworks that you were involved with… On and on and on, and repeat them throughout the profile.
What this does is allow someone who is using LinkedIn Recruiter or their free LinkedIn profile to search for talent to find you within that geographic area. If you longtail keyword your profile.
In addition, many of you make it a lot harder for people to reach out to you than you really need to. In the summary area of your profile, make sure you have your email address and phone number there. Why do you have to make it hard for people to reach out to you?
If you are looking for a job and trying to make LinkedIn enticing to people to reach out to you, the most enticing way is to give people a way to reach you once they find you, right?
“Well, they might interrupt me!“
Simply say, “You caught me at a bad time. Can I give you a call back at …” Then give them a time when you can call them back.
It is not hard. But make it easy for people to reach you.
LinkedIn is also a place where you can present yourself as an expert in what you do. There are many ways to do that. The 2 obvious ways are in groups that relate to areas of your expertise and on the blogging platform we could write articles related to areas of your expertise, ideas and opinions.
Don’t just become a member of a group. Participate. Put ideas into the mix. People will notice you. Lo and behold people will find you.
Years ago, a friend of mine who is with the bank an AVP level, asked me for advice about how to construct the campaign for himself where he wasn’t to be out looking for a job but he wanted jobs to come to him. What we came up with was going out and doing public speaking. Speaking at conferences. Speaking at forums. He started locally and built himself up. The result was offers from other banks, eventually a partnership with an accounting firm, all because he became a celebrity in his area of specialty.
You have the potential in your area of specialty.
“But I’m an accountant!” There are lots of ways that you can do that. I just outlined the few ways where you can make yourself attractive. Using your profile, joining groups, and blogging on the platform. Share those items that you write.. Share interesting ideas. Talk to people. Connect with them. Create informational interviews with some of the relationships that you start on LinkedIn where you are asking for advice about where you want to get to.
Remember, you want to be hunted on LinkedIn. Yes, they advertise jobs in groups and on the platform itself. You don’t have to start applying. Most of the success people get from LinkedIn is because people have reached out to them. Even when you find that next job, I want you to hear this carefully, the person who gets ahead isn’t always the smartest, they don’t always work the hardest although those are great qualities to have. People get ahead by being alert to opportunities. Sometimes, those are internal to the organization. More often than not, they are external.
Be receptive to contacts from recruiters. Don’t just simply roll your eyes up into your head and go, “Another one contacted me.” I don’t care if it’s a corporate or third-party recruiter, they have an opportunity. They are running by you. If you are not interested, politely say, “This isn’t for me. I’m happy where I am right now. This doesn’t seem like anything different from what I’m doing.” Keep it simple. Make yourself someone who they want to reach out to.